Corporate Philosophy

At Blue Archipelago, we believe in the principles of Quality, Safety and Ecology. These are reflected in our Corporate Vision, Mission and Values.


  • We aim to be a world-class seafood company.


  1. We are committed to be an ethical organization that practices transparency in business dealings; striving for commercial and environmental sustainability and practicing corporate responsibility.
  2. We undertake to set the highest standards in food safety, quality, service, reliability and cost efficiency of our operations.
  3. We are determined to be market-driven and to meet our customers’ requirements effectively.
  4. We pledge to provide a dynamic and challenging environment for our employees and to build long term relationships with everyone associated with us.


  1. Passion We put our heart and mind in our work to deliver the best value to all our stakeholders.
  2. Reliable We provide timely, accurate and cost effective products and services.
  3. Empowerment We empower our employees to take positive initiatives, to do what is right and to give their best at all times.
  4. Accountability We are fully responsible for our decisions and actions that influence our business operations and the impact it has to our stakeholders.
  5. Respect We give due respect to all and maintain the environment of team work, growth and mutual benefit.