Corporate Philosophy

Corporate Philosophy

At Blue Archipelago Berhad, we believe in the principles of Quality, Safety and Ecology. These are reflected in our Corporate Vision, Mission and Values.

We are the first in Malaysia to implement SAP Business All-in-One and SAP Business Objects Edge Standard Solutions to optimize our operations.

Our Vision

  • We strive to be a sustainable, responsible and premium aquaculture Company.

Our Mission

  • We are committed to be an ethical organization that practices transparency in business dealings, striving for commercial and environmental sustainability and practicing corporate responsibility.
  • We undertake to set the highest standards in food safety, quality, service, reliability and cost efficiency of our operations.
  • We are determined to be market-driven and to meet our customers’ requirements effectively.
  • We pledge to provide a dynamic and challenging environment for our employees and to build long-term relationships with everyone associated with us.

Our Values

Passion

We put our hearts and minds in our work to deliver the best value to all stakeholders.

Reliable

We provide timely, accurate and cost-effective products and services.

Empowerment

We empower our employees to take positive initiatives, to do what is right and to give their best at all times.

Accountability

We are fully responsible for our decisions and actions that influence our business operations and the impact it has on our stakeholders.

Respect

We give due respect to all and maintain the environment of teamwork, growth, and mutual benefit.

Integrity

We uphold highest level of integrity in all of our dealings and operations to ensure this value will allow us to remain sustainable.

Sustainability

We fully subscribe to the maxim of People, Planet and Profit as a driving factor towards sustainability of the company, its people and everyone around us.

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